Western iconography – through costume and setting.

His later video also contained editing through it’s use of video reverse. However in his later work the video has a clear narrative, the camera shots are much longer and each shot change working within the narrative.

In riptide there is a lack of narrative, the images are done to work with the lyrics rather than be a storyline. How does Riptide differ to Vance Joy’s later work? Many of these cuts also have a clear link to the lyrics themselves and you should explore the visual metaphors and possible significance of these edits in relation to the lyrics.The editing together seemingly disparate images invited audience interpretation and candidates could consider Eisenstein’s concept of ‘intellectual montage’ where now ideas merge from the collision of images and generate new meanings that might not otherwise exist.Montage editing is used in an overt way – a range of contrasting shots juxtapose, often through hard jump cuts, to convey a large amount of information.A type of montage – intellectual montage.Discontenting shots – use of Pan America, could link to Vance Joy’s song release in America.The first image of the girl appears to be at a photoshoot but the following image of the book suggests the photographer is unexperienced. The connection of the two images creates a deeper meaning to both shots. tarot cards have connotations of a connection to the spiritual world in which people’s fortunes and futures can be told. The tarot cards are linked to ‘I just wanna know, If your… If your gonna stay’. Suggests that either the friends ‘sold out’ by giving into money, or these friends turned green with envy over Vance Joy’s success. The colour green has connotations of both money and envy. The pile of dollar bills which is linked to ‘all my friends are turning green’. is it implying that friends have ‘sold out’ by giving into money? or these friend be turning green with envy of Vance Joy’s success. This example, of polysemy could be interpreted in a variety of ways e.g.Connotation of the colour green in relation to both money and envy.for example the pile of dollars bills which accompanies the line ‘all my friends are turning green’.Idea is that constructed meanings can come to seem self-evident – socially relevant and more simple to decode.The video was directed by Dimitri Basil and Laura Gorun and has more than 350 million views on YouTube.Riptide was Vance-Joy’s first single t be released in the USA (2013), following his debut EP, “God Loves You When You’re Dancing”.His music can be categorised as fitting into indie folk-pop genre. Vance Joy is an Australian singer songwriter signed to Atlantic records (a subsidiary of major label, warner).This representation presents women as weak and easily targeted. The repeated reference to attack and escape from attack in reference to women relates to the negative stereotype that women are both weak and ‘damsels in distress’. In the music video women are repeatedly shown in situations of danger or escaping from danger. What are the key representational factors that stand out for you? These two images allow the audience to create a small narrative within the music video about the woman who sings. However, by the end of the video she is shown with her makeup smudged as if she had been crying and attacked. For example, in the beginning of the video there is a woman singing, her make up is perfect and she appears to be performing. Despite the music videos overall lack of narrative, there are repeated images that all the audiences to create small storylines. This is a prominent part of the music video as it contrasts common characteristics of music videos most music videos use more cryptic imagery to allude to deeper meanings. The media language is largely literal, the images displayed are denotations of the lyrics.

What are the most prominent parts of its media language that stand out to you? The artistic aesthetic of the video can be seen in some of his other work suggesting the low-budget, artistic aesthetic is his brand identity. The music video has key features of Avant Garde in it, with the music videos lack of narrative and possibly shocking images. What other texts/ media contexts does the video relate to? Before the release of Riptide Vance Joy was a relatively unknown artist. It soon became popular and became a platinum single.

The music video and song was Vance Joy’s first USA release. Summarise what you already know about the video and its release/reception.

Intellectual montage meaning